Cossette Convergence
With over 200,000 media impressions mentioning Convergence 2008, Cossette’s day of digital marketing and communications spanned many forms of media including blogs, television, websites, and a local community paper. Convergence started to gain traction online when some of the forum presenters blogged about their upcoming speaking engagements. In true new media fashion, local bloggers began to gain interest and post speaker bios, briefs and video interviews online. With media relations support from Optimum Public Relations, Cossette Convergence 2008 became a heavily anticipated and highlight event of the Vancouver International Digital Festival (VIDFEST). Over 20 media outlets were accredited by Optimum for the day of excellent digital presenters.
“Simply put, Convergence 2008 has enabled us to stake our claim as Canada’s digital thought leaders. We had over 300 attendees join us for a day long digital marketing and communications forum. By all accounts the event was a huge success…and the accolades are still coming in.” - Sandy Fleischer, VP, General Manager, Fjord Interactive
Coverage sample:
Azaroff - http://www.azaroff.com/blog/2008/05/im-excited-to-participate-in-upcoming.html
Tech Vibes - http://www.techvibes.com/blog/cossette-convergence-in-vancouver/
Barefoot - http://www.darrenbarefoot.com/archives/2008/05/boring-life-note-upcoming-speaking-gigs.html
Fade to Play - http://www.fadetoplay.com/2008/05/20/sandy-fleischer-talks-about-convergence-2008/
Miss 604 - http://www.miss604.com/2008/05/convergence-2008-digital-marketing-and-communications-forum.html
- http://www.miss604.com/2008/05/convergence-2008-day-blog.html
My Name is Kate - http://www.mynameiskate.ca/2008/05/self-promotion.html
Hummingbird 604 - http://hummingbird604.com/2008/05/22/blogger-relations-cossette-convergence-vidfest-2008-barefoot-trgovac-and-bollwitt/
Georgia Straight - http://www.straight.com/article-145642/digital-stars-converge-city-vidfest