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	<title>Optimum West</title>
	<link>http://www.optimumwest.com</link>
	<description>Public Relations</description>
	<lastBuildDate>Thu, 10 Jul 2008 22:15:44 +0000</lastBuildDate>
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		<title>PARALYMPIC COMMITTEE RUSHES ACROSS QUEBEC</title>
		<description>By Brian Dunn

The Canadian Paralympic Committee is encouraging Canadians with physical disabilities to get involved in sports through a grassroots awareness campaign and through its FeelTheRush.ca website created by Optimum Public Relations, Vancouver.   </description>
		<link>http://www.optimumwest.com/newsroom/paralympic-committee-rushes-across-quebec/</link>
			</item>
	<item>
		<title>Rio Tinto Alcan’s support for International Dragon Boat Festival tops $1.3 million</title>
		<description>
During its 12-year relationship with the Canadian International Dragon Boat Festival Society, Rio Tinto Alcan has contributed more than $1.3 million    to the festival that bears its name. Rio Tinto Alcan has been a major supporter for more than half the Festival's life, and is its longest-running title sponsor. The ...</description>
		<link>http://www.optimumwest.com/newsroom/rio-tinto-alcan%e2%80%99s-support-for-international-dragon-boat-festival-tops-13-million/</link>
			</item>
	<item>
		<title>Cossette Convergence</title>
		<description>
&#160;
With over 200,000 media impressions mentioning Convergence 2008, Cossette's day of digital marketing and communications spanned many forms of media including blogs, television, websites, and a local community paper. Convergence started to gain traction online when some of the forum presenters blogged about their upcoming speaking engagements. In true new ...</description>
		<link>http://www.optimumwest.com/case-studies/cossette-convergence/</link>
			</item>
	<item>
		<title>Cossette West Invites Media to Attend Convergence 2008</title>
		<description>
Forum will bring together world leading experts in digital marketing and communications as part of Vancouver International Digital Festival (VIDFEST) 
&#160;
Cossette Communication Group Inc. invites editorial media, bloggers and podcaster covering digital marketing and communications to attend Convergence 2008. This exciting and informative day will provide participants with the opportunity ...</description>
		<link>http://www.optimumwest.com/newsroom/cossette-west-invites-media-to-attend-convergence-2008/</link>
			</item>
	<item>
		<title>Kids Help Phone releases new study on safety in online relationships and holds interactive session with students to help them ‘be connected and protected’</title>
		<description>On April 8th, Kids Help Phone and Bell Canada will launch the seventh annual Bell Walk for Kids Help Phone campaign by releasing the 2008 Kids Help Phone survey results report "Safety in Online Relationships", which highlights some of the risks Canadian youth are taking in their online relationships.  In ...</description>
		<link>http://www.optimumwest.com/newsroom/kids-help-phone-releases-new-study-on-safety-in-online-relationships-and-holds-interactive-session-with-students-to-help-them-%e2%80%98be-connected-and-protected%e2%80%99/</link>
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		<title>Shark Club named Canada’s Best Sport Bar – Again!</title>
		<description>
Back-to-back wins prove Canadians love Shark Club
(Grande Prairie, AB) - Shark Club is proud to announce that it has been named the Best Sports Bar in Canada for the second year in a row.  Shark Club came out on top in an online poll, held by Rogers Sportsnet, which allowed ...</description>
		<link>http://www.optimumwest.com/newsroom/shark-club-named-canada%e2%80%99s-best-sport-bar-%e2%80%93-again/</link>
			</item>
	<item>
		<title>Canadian Paralympic Committee - Feel the Rush</title>
		<description>
Challenge

	In preparation for the 2010 Olympic and Paralympic Games, Own the Podium - 2010 set the target for Canada to place in the top three medal  winners at the 2010 Paralympic Games. This placed added emphasis on the Canadian Paralympic Committee to recruit more Paralympic  athletes for 2010, and to encourage all ...</description>
		<link>http://www.optimumwest.com/case-studies/canadian-paralympic-committee-feel-the-rush/</link>
			</item>
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		<title>Vancouver Adaptive Snow Sports and the Canadian Paralympic Committee to showcase Winter Sports</title>
		<description>
B.C.'s top disabled athletes will join aspiring local skiers for a day of ski-racing and sledge hockey.
Vancouver, B.C. - January 8, 2008 - Vancouver Adaptive Snow Sports (VASS) is pleased to announce that it has partnered with the Canadian Paralympic Committee (CPC) and Grouse Mountain to showcase B.C.'s local and ...</description>
		<link>http://www.optimumwest.com/newsroom/vancouver-adaptive-snow-sports-and-the-canadian-paralympic-committee-to-showcase-winter-sports/</link>
			</item>
	<item>
		<title>Sick children get to meet Santa in mid-air thanks to Air Transat and the Children&#8217;s Wish Foundation</title>
		<description>
Air Transat gives the foundation $892,000


Vancouver, B.C. - December 11, 2007 - This afternoon, hundreds of children had the pleasure of meeting Santa Claus at an altitude of 6,000 metres during a special flight organized by Air Transat and the Children's Wish Foundation of Canada. Three exclusive flights, departing from ...</description>
		<link>http://www.optimumwest.com/newsroom/sick-children-get-to-meet-santa-in-mid-air-thanks-to-air-transat-and-the-childrens-wish-foundation/</link>
			</item>
	<item>
		<title>British Columbia Securities Commission - BCSC InvestRight Program</title>
		<description>
Challenge

	 The British Columbia Securities Commission asked Optimum to develop and execute a communications strategy to help raise the public profile of the commission and educate investors about the dangers of investment fraud.

Solution

	Based on the research findings of a National Investor Index Survey, Optimum recommended the development of a sub-brand ...</description>
		<link>http://www.optimumwest.com/case-studies/bc-securities-commission/</link>
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