Optimum West

what we do

Optimum consultants help clients address their corporate affairs requirements, through issues management services and the design and execution of dedicated communication programs. Issues may include downsizing and corporate reorganizations, mergers and acquisitions, consumer and investor crises, labor disputes, and technology infrastructure deployments, among others.

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Optimum helps clients protect their reputations by planning and preparing for both real-time and simulated emergency operations in both the corporate and government sectors. Our expertise ranges from plant closures and layoffs to natural disaster response exercises, while preserving public trust.

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Optimum collaborates with clients to develop and deliver brand strategies that stand out in the competitive environment, position companies for business success and provide the flexibility necessary for future expansion. Brand strategy mandates often draw upon the branding and graphic design expertise of Optimum's Cossette Group partners.

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Optimum consultants develop and execute successful media relations programs on behalf of clients to earn editorial coverage, build consumer awareness and drive product sales. Optimum has extensive contacts with mainstream and specialized media. To prepare our clients for the interview experience, we also offer comprehensive media training.

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Optimum consultants skillfully balance corporate, legal and business imperatives to facilitate effective financial communication on behalf of clients. Optimum's expertise and value-added services help clients better understand and communicate with shareholders, analysts, journalists and the broader financial community.

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To give a consistent and accurate corporate picture to all employees, internal communications programs must be streamlined to integrate and unite the workforce, and to ensure that all employees understand corporate objectives. Disseminating news and information quickly is critically important, and can help strengthen a company's brand by providing a unified voice from all channels.

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Special events are often the cornerstone of public relations marketing. From international conferences to industry trade shows, Optimum has expertise in conceptual development and execution of large-scale events with tangible, quantifiable results.

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Corporate social responsibility is commonly defined as an alignment of a company's activities with the social, economic and environmental expectations of its stakeholders. Optimum helps organizations identify potential issues early, engage best practices, and integrate social and environmental concerns into their operations and stakeholder interactions.

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>Many Optimum clients operate in the public sphere, where the issues, concerns and priorities of local communities can impact business success. Organizations engage community relations tactics to display good corporate citizenship and to contribute to the community at large, while creating a wealth of PR opportunities in the process. Optimum consultants help organizations develop and implement programs that increase goodwill, and support an organization's image as a community leader.

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Optimum has designed and executed a number of community-based social marketing programs to raise awareness, educate, and influence change. From research, creative design, website design and media strategy, Optimum has helped clients achieve their objectives and reach new audiences.

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